After nearly 10 years of ownership, Crescent Capital Partners exited Australian natural cosmetics brand Nude by Nature, selling the brand to Arrotex Pharmaceuticals.WHO: Launched in 2008, Nude by Nature believes in the transformative power of clean, high-performance makeup and skincare that nurtures your skin. Nude by Nature’s Natural Mineral Cover Foundation is the fifth-biggest seller in Australian pharmacies after global giants Maybelline, Revlon, L’Oréal, and Rimmel. Is it sold in more than 2,370 retail doors in Australia and New Zealand, and has a nascent but growing European audience.Founded in 2000, Crescent Capital Partners is a leading Australian private equity firm with deep in-house expertise assisting emerging and growth companies across Australia and New Zealand.Led by healthcare entrepreneur Dennis Bastas, Arrotex Pharmaceuticals, Australia’s leading generic pharmaceutical and private label over-the-counter supplier, marks a strategic expansion into the health and beauty sector, creating a new consumer health and beauty enterprise, VidaCorp, which will hold his investment in Nude by Nature and Makeup Cartel along with MCo, MyAura, Brutal Truth, and SkinB5.WHY: The acquisition of Nude by Nature continues Arrotex Pharmaceuticals' strategic expansion into the health and beauty sector. The deal includes partnerships with major retailers such as Priceline, Chemist Warehouse, Myer, Target, and Big W. IN THEIR OWN WORDS: “Nude by Nature needs what we already have, and that is a sizable marketing engine room that we can deploy to rebuild its presence,” he told The Australian Financial Review. ”It gives us a segment that, we believe, is a great fit.